GE Appliances
A virtual experience to complement an in-person trade show event.
The annual KBIS trade show is one of GE Appliances' largest opportunities to promote new products to their professional customer base. When the pandemic disrupted the show’s in-person experience, GE asked Relay to create a complementary digital experience for sales staff to use with remote attendees.
Challenge
Each GE Appliance brand, from Monogram to Hotpoint, has its own unique look. The in-person tradeshow expresses that through unique booth designs, and enticing technology-driven displays.
Relay was tasked with translating those diverse brand experiences into a single online destination that sales staff could use to communicate with off-site customers, while also serving as a value-added resource for on-site attendees.
Outcome
- Created an online destination that met the needs of a large, diverse group of corporate stakeholders across multiple brands
- Simulated the in-person booth experience by supporting 360º video and a web-based VR experience
- Designed a cross-brand user experience that surfaced highlights to support the larger GE Appliances brand story
- Provided QR-code-based access to digital resources to support on-site sales staff and customers
- Accomodated large traffic spikes throughout the show dates and during press events
Services
- UX design
- Information architecture
- Full-stack web development
- Content management system development
Next Project
Odessa Connect
